Dutch Bros Coffee in Bakersfield, California Expansion In 1996, the company began roasting its own coffee, sourcing beans from El Salvador, Colombia, and Brazil. They soon added four more carts and, by 1994, had established their first drive-through location. The name Dutch Bros was chosen in honor of their immigrant grandparents. They spent an initial $12,000 on an espresso machine and a single pushcart, which they set up in downtown Grants Pass. Dane Boersma was able to help finance the idea with money he had set aside while running a Dairy Queen franchise. Travis Boersma suggested a coffee cart where they could sell espresso. Their family's third-generation dairy farm had been struggling due to changes in environmental regulations, and the brothers were looking to start a new business. History Early history ĭutch Bros was founded on February 12, 1992, by Dane and Travis Boersma, brothers of Dutch descent, in Grants Pass, Oregon. Founded by Dane and Travis Boersma, it is headquartered in Grants Pass, Oregon, with company-owned and franchise locations primarily located in the western United States although the company has expanded as far east as Morristown, Tennessee. is a publicly held drive-through coffee chain in the United States.
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